I’m a design-led creative working across brand and creative direction — building work that’s emotionally intelligent, visually grounded, and driven by ideas with clarity and edge.

My background’s in design, and my experience spans brand identity, campaigns, and concept development — across self-initiated and collaborative projects. I focus on craft, intent, and finding the tension between structure and expression.

Along the way, my work’s been recognised by various industry awards including The Drum’s Chip Shop Awards, I’ve judged for both The Drum and the DMA Awards, and I’ve been featured in Fedrigoni’s 365 multiple times — as part of a broader effort to champion thoughtful, well-crafted design that still has something to say.

I believe people do their best work when they’re supported and trusted. Mentoring isn’t a side task — it’s part of the job. Taking time to nurture others, pass things on, and build confidence is something I take seriously.

I care about design, but also football. About concepts and clarity. I care about cooking something properly. I like drawing, sketching and painting. I like gigs, swimming, the outdoors, paddleboarding, live theatre, and long walks in the hills. I believe in good work, made by good people, for the right reasons.