Building Trust in Enterprise AI
Cohere needed to stand out in a crowded AI market dominated by OpenAI and Anthropic. Awareness was low, and enterprise buyers were cautious — unsure who to trust in a fast-moving, overhyped category. The goal: make Cohere the trusted name in enterprise AI.
AI marketing is often cold, complex, and product-led. Enterprise audiences wanted clarity and confidence — not jargon.
Our opportunity:
Take the artificial out of AI.
Make it human, relatable, and focused on real-world outcomes.
Client
Cohere
Year
2024
We positioned Cohere as the human, practical and secure AI partner — one that helps businesses move faster, safely.
The campaign combined brand-building and demand-driving activity, uniting storytelling with performance.
