MORE.
MORE.
MORE.
PayPal wanted to remind businesses of its value beyond checkout — showcasing how its payment solutions help them sell more, reduce risk, and scale smarter.
The brief was to create a modular mini-campaign that could flex across EMEA markets — from infographics and social posts to landing pages, emails, and short-form video.
The Idea
Under the banner “Do More with PayPal”, we reframed payments as a growth enabler.
Rather than talking features, the campaign focused on outcomes:
Do more sales.
Do more conversions.
Do more growth.
THE APPROACH
We developed a three-stage creative framework to guide the journey:
Shift perceptions – clean, high-impact visuals to re-engage audiences.
Generate interest – abstract, dynamic imagery to spark curiosity.
Convert demand – product and proof-led assets showing real business results.
A strong, flexible visual system used PayPal’s signature blue, black, and white palette to maintain brand consistency while keeping each stage distinct.
Client
PayPal
Year
2025
From infographics and motion assets to emails and landing pages, everything worked together to tell one story — that with PayPal, businesses can do more of what matters. Each piece highlighted tangible benefits like higher approval rates, seamless checkout, and better fraud protection, supported by real merchant success stories.
Resulting in a unified campaign system that connected education, inspiration, and conversion — giving PayPal’s B2B message new energy while staying true to its global brand.
